Belgium’s supermarket promotions focus on meat and dairy despite climate objectives. Reports reveal nine animal product promotions appear for each plant-based campaign featured.
Lidl and Delhaize prioritized, followed by Colruyt, Carrefour; Aldi remains last ranked.
Questionmark research analyzed five biggest chains’ climate and environmental performance thoroughly. Only six percent of pre-made meals are free from animal-derived ingredients currently.
Processed meats often sold in large and extra-large portions, encouraging excessive consumption. Rikolto urges supermarkets: improve choices via assortment, pricing, store layout, and promotions.