Belgium's Online Shopping Soars, Foreign Platforms Capture Growing Share in Market

Belgium's online spending surpassed previous years, with foreign retailers gaining significant influence. The Becom federation reported Belgians spent more last year, especially on foreign websites.

Clothing, electronics, and food dominate purchases, shifting increasingly toward international platforms online.

Chinese companies like Shein and Temu grew rapidly, attracting price-conscious Belgian consumers daily. Most Chinese sites offer low prices, but product quality and regulation compliance remain problematic.

Artificial intelligence and social media increasingly impact Belgian shoppers' decisions during online purchases today. About one third of Belgians use AI or social media when choosing what to buy.